Preserving the traditions of the "Юбилейное" brand, Kraft Foods managed to preserve and multiply all the best that this brand contains: cookies contain natural ingredients, maintain high quality standards and are rightly called the best by nature. In order to fully meet the trends of the time, in 2010, a new more modern product packaging was developed, as well as a new communication "Юбилейное– your corner of nature in the city"was launched. As a result, "Юбилейное" is still the same favorite brand of cookies as 100 years ago, which is known by almost 100% of the population of Russia.